spirit of enterprise: to forge ahead, the pursuit of excellence

forge ahead

• look forward, not only do, but also dedicated to do;
• perseverance, any difficulties and setbacks can stop Mitsuhiro indomitable will;
• the courage to change, good change, to change to survive, and development;
• training to improve learning ability, good at learning, continuous learning.

excellence

• keep winning in the market competition, in transcending self-reflection in learning beyond the mediocrity and progress;
• goals happiness of success after the experience, the pursuit of fun during the experience of struggle.

values: integrity, responsibility, cooperation, innovation

integrity:

• life Germany for the first, integrity is the fundamental;
• be fair, just, honest, sincere, and trustworthy;
• respect themselves, respect others, respect the objective laws, to respect the company system, which self-love self.

responsible:

• is doing a good job for the first requirement;
• continuing to pursue professional work style, continue to strengthen the work of professional quality;
• have a strong sense of responsibility, have excellent ability to take responsibility, have the courage to take responsibility for the character.

cooperation:

• team can be truly outstanding achievements of outstanding individuals, and the harmonious development environment based on enterprise Everlasting;
• proactive attention to the overall interests, so as to create good team performance;
• look at long-term, broad-minded, constantly seeking the cooperation of excellent state.

Innovation:

• innovation is not only an excellent working methods, but also a remarkable life beliefs;
• in the forms, methods, content, always looking for better solutions, continuous improvement, seeking better results level;
• constantly stimulate individual creativity, improve the innovation system, with comprehensive technical innovation, management innovation, business model innovation, promoting the company's continued growth.

business philosophy: the value of every customer in mind, providing a stable, efficient and comfortable lighting product

all customer value in mind

• adhere to the "customer first" philosophy, creating value for customers, maintaining the legitimate interests of our customers is the first task management;
• remain sensitive to customer needs, focus on the customer's shopping experience, appropriate level of service beyond customer expectations;
• focus on fostering customer satisfaction and loyalty, and constantly improve the level of service and customer communication;
• to maximize customer value maximization of corporate value creation.

provide a stable, efficient and comfortable lighting product

• to LED architectural lighting and LED interior lighting two business as the core business, build the best business structure and product portfolio, taking into account technological development, for profit, competitive advantage, to effectively support the healthy development of the company;
• all of our products and services to establish the concept of a healthy society, to take what the order of the sound development of industry responsibility, to lead the industry operating rules, the most effective way to promote the progress of social civilization;
• maintain a high sense of crisis, an accurate grasp of market opportunities, reduce business risks;
• a good mechanism and system to maintain its technological dynamism, vitality and growth of dynamic competition.

management concepts: care staff, and strengthen the implementation capacity, the pursuit of high harmony, balance the incentive constraints

care about your staff

• emphasis on staff interest and expertise to good working conditions, improve staff training programs, career channel design for staff career development;
• emphasis on corporate culture management, healthy relationships simple, serious and lively working atmosphere, fun and transparent communication, and promote the continuous improvement of employee satisfaction, and enterprise synchronization to enable staff to keep the growth of happiness;
• inspire potential employees, the pursuit of personal and company growth. As an individual must first pay the sense of willing to sacrifice for the team, wisdom and hard work, with excellent team of outstanding individual achievement.

strengthen the implementation capacity

• even the best of planning, there is no good implementation will become empty. Strong execution is light Hee in one of the core principles of management;
• good executive ability, relying on excellent mechanism to standardize the system, sincere cooperation, an effective incentive, touching example, but most importantly, to rely on each Mitsuhiro people's love and work spirit of responsibility;
• planning before action can be decisive implementation, must excel in summary, the implementation can be improved.

pursuit of high harmony

• as companies scale, must become the norm and efficient management mechanism, to maintain high system efficiency of the company;
• stage of development according to the company and business change, dynamic optimization of enterprise management, to create a harmonious and orderly internal environment;
• in the efficient and harmonious environment, adhere to the principles of results-oriented management, effective support company objectives.

balance of incentive and constraint

contributions and achievements of the Working
• value, the formation of differentiated incentives in order to stimulate staff's initiative and creativity;
• employees understand the system and to vigorously promote understanding and recognition, based on strengthening the effective implementation of the system, forming an invisible but effective restraint mechanism;
• incentive and restraint stress combined with a degree of balance in order to achieve effective protection of internal management.